Marketing Specialist for Mid-Market Growth

3 days ago

Melbourne, Victoria, Australia beBeeSME Full time $90,000 - $150,000

We are seeking a results-driven and innovative marketing professional to lead demand generation initiatives for our company's continued growth in the mid-market segment.

About the Role
  • Community Engagement: Monitor and contribute to discussions on LinkedIn, Reddit, G2, and other online communities; share content, answer questions, spark engagement.
  • Content Creation & Localisation: Create new content with relevance to SME buyers; adapt global content (blogs, videos, carousels) to regional context.
  • Go-to-Market Strategy Execution: Collaborate with product marketing to develop and execute go-to-market strategies tailored to the mid-market segment.
  • SEO & Content Strategy Alignment: Collaborate with the global marketing team on content strategies and create regional content that supports organic growth and aligns with keyword strategies.
  • Paid Campaigns: Execute digital ads and campaigns aimed at SMEs.
  • Analytics & Reporting: Track UTMs, attribution, conversion rates, and performance metrics; share insights with the demand team.
  • Review Platform Management: Oversee our presence on G2 and other review platforms; drive review collection to maintain strong ratings.
  • Competitive Intelligence: Monitor competitor activities and positioning in the mid-market space.
  • Sales Collaboration: Work regularly with the sales and business development team for lead transfer, qualification, and feedback to refine outreach and messaging.
  • Customer Journey Optimization: Map and optimize the customer journey from awareness to conversion.
  • Persona Development: Refine and maintain detailed buyer personas for SME decision-makers.

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