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Demand Generation Specialist
3 weeks ago
Marketing Role Overview
">- AvePoint is the global leader in data security, governance, and resilience.
We are seeking a Strategic Marketing Professional to lead demand generation strategy and execution across the entire buyer journey.
Main Responsibilities">- Develop and execute a comprehensive demand generation strategy across ANZ to drive pipeline and revenue.
- Own full-funnel campaign planning from awareness through conversion, aligned to regional goals and sales plays.
- Partner with Sales and RevOps to define audience segments, territory priorities, and lead qualification criteria.
- Design integrated campaigns across channels including digital, paid media, ABM, email nurture, and content syndication.
- 5+ years of B2B marketing experience with a focus on demand generation and campaign strategy.
- Strong understanding of the ANZ enterprise technology market and buyer behavior.
- Proven track record of managing full-funnel programs and driving measurable pipeline impact.
This role offers an exciting opportunity to contribute to the growth of AvePoint's pipeline and brand presence in the ANZ region.
