Digital Conversion Enhancement Leader

6 days ago

Sydney, New South Wales, Australia beBeeOptimization Full time $100,000 - $120,000
Lead Website Performance Improvement Specialist

We are seeking a highly skilled Senior Lead to spearhead efforts in enhancing website conversions and improving user experience.

This role involves leading cross-functional teams across UX, creative, merchandising, and development to bring about significant improvements in conversion rates and overall performance of key user journeys.

Your strong technical analytics skills will play a pivotal role in helping the business make informed decisions by analyzing customer behavior and quantitative data sources.

The successful candidate will be responsible for developing and executing a comprehensive digital optimization roadmap, aligned with business objectives and strategic initiatives.

  • Identify and prioritize opportunities for enhancing conversion rates across critical user journeys
  • Establish and grow a robust A/B testing and experimentation capability
  • Analyze customer behavior using data-driven insights from quantitative and qualitative data sources
  • Generate actionable recommendations through regular journey analysis and funnel performance reviews
  • Design and maintain ongoing reporting frameworks to monitor performance of key website features
  • Present performance insights in clear, digestible formats using data visualization tools

Requirements:

  • Proven expertise in Digital Optimization, web behavior analytics, or A/B testing and experimentation
  • Hands-on experience with web analytics and customer experiences tools
  • Strong practical knowledge of statistical analysis
  • Proficiency in data visualization and communication

Benefits:

  • Professional growth and career advancement opportunities
  • A supportive team environment that fosters diversity and promotes work-life balance
  • Discounted purchases on a range of products and services

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