Senior Campaign Data Analyst

7 days ago

Sydney, New South Wales, Australia SBS Full time

About SBS

SBS is a leading media organisation dedicated to showcasing multicultural, multilingual, and First Nations stories. Our purpose is to reflect and explore the evolving diversity of Australia, investing in initiatives to deepen connections with communities and share their stories.

As a Senior Campaign Data Analyst at SBS, you will work closely with the marketing team to implement and measure marketing campaigns across owned and paid digital marketing channels. Your key responsibilities will include creating bespoke audience segments using first-party data to improve targeting and effectiveness of house ads, implementing the test and learn roadmap to build marketing channel attribution and ROI modelling, and setting up and tracking A/B testing to optimise creative and messaging effectiveness.

Key Requirements:

  • Good problem-solving skills
  • Good written and verbal communication skills
  • Ability to collaborate with others, educate, train, and share knowledge
  • Ability to articulate customer insights and findings to stakeholders

Technical Skills:

  • Data manipulation skills (SQL)
  • BI & analytics Tools (Tableau, Adobe Analytics)
  • Data Warehousing / Adobe Experience (CDP) and other programming language (Alteryx or Python)

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