Data-Driven Campaign Manager

3 weeks ago

Sydney, New South Wales, Australia TPG Telecom Full time

TPG Telecom is embarking on a transformative journey to simplify its business, operations, and technology platforms for its Consumer division through the Program Imagine initiative.

The Senior Campaign Analyst plays a pivotal role in TPG Telecom's transformation, overseeing customer campaign management across TPG Telecom's brands using the CRM platform and SQL toolsets. Focusing on the segmentation of the customer base for transformation using metrics such as brand, product, pricing, and household. The Analyst collaborates with cross-functional teams, provides clear briefs to internal creative teams, monitors progress, and ensures consistent messaging. By optimizing customer communications via A/B testing, the Manager enhances the customer experience and contributes to the overall success of the brand transformation initiatives.

Key Responsibilities

We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change, and maintaining resilience is key to success for all of us at TPG Telecom. Due to the dynamic nature of the business, your responsibilities may change over time as the business evolves.

  • Manage E2E build and delivery of campaigns (SMS, eDM, OTM, and Journey Builder) using Portrait, TPG Telecom's customer marketing platform, and orchestrate campaigns across channels.
  • Data Management and Optimization – utilize our data and platforms to propose the best ways to deliver personalized campaigns; Design and perform A/B testing, and ongoing optimization to maximize open rates.
  • Identify opportunities to optimize, simplify, and automate campaigns. Lead the cross-functional transformation team to implement the changes.
  • Contribute to the culture of Test & Learn in the team through embedding robust test & learn methodologies into campaigns by leveraging data-driven insights.
  • Devise and manage the implementation, development, analysis, targeting, and testing of new methods of increasing audience engagement, action, and reducing churn.
  • Own all aspects of trafficking, optimization, and troubleshooting with a sustained focus on personalization, efficiency, and scalability.
  • Work with the CLM Transformation to conduct regular split-testing on customer audiences, subject lines, landing pages, template designs, and messaging.
  • Document campaigns, including segmentation, audience targeting, A/B testing, and customer journey.
  • Stay abreast of customer mapping and movements as they transition into new brands and billing systems.

Knowledge & Experience:

  • 5+ years' hands-on experience in the Customer Campaign Execution ideally in a telco, bank, or subscription media company.
  • Experience with campaign platforms (Adobe Campaign, Unica, CIM, PEGA, SAS CI360, Salesforce Marketing Cloud).
  • Strong SQL skills and good understanding of relational database structure.
  • Analytically driven person with a demonstrated record of using insights to improve customer experience and business outcomes.
  • Understands data-driven marketing, digital marketing, marketing analytics, and lead management.
  • Innovative character keen to think out of the box in a pragmatic and systematic approach.
  • Strong communicator with the ability to work collaboratively and efficiently with different stakeholders.
  • Ability to manage conflicting priorities in an agile environment.

How We Work

Everyone has a role in bringing the Spirit of TPG Telecom to life, but it starts with you. We've brought together powerful brands to create one united force. The latest technology and brave thinking let us connect our people and communities. You play a role in that. A big one. We invite you to bring your boldness and stand out. This place is a safe space for your true self to shine. You're empowered. Opportunities are plenty for those ready to accept the challenge.

Benefits & Perks

  • Flexible hybrid way of working (from home and office).
  • 'Stay Connected Mobile' – Access to a free mobile plan.
  • 'Stay Connected NBN' – Access to a free NBN 100 plan.
  • 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year.
  • Access to TPG Learning Hub platform and internal development opportunities.
  • Access to Corporate Partner Discounts.

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