Transformation Campaign Strategist

3 days ago

Sydney, New South Wales, Australia TPG Telecom Full time

At TPG Telecom, we're revolutionizing the way we connect with our customers. As a Senior Campaign Analyst, you'll play a pivotal role in this transformation by leveraging data-driven insights to optimize customer communications.

About the Role

We're seeking an experienced Senior Campaign Analyst to join our team. You'll be responsible for managing end-to-end campaign builds and deliveries using Portrait, our customer marketing platform. Your expertise will be crucial in orchestrating campaigns across channels and identifying opportunities to simplify and automate processes.

Key Responsibilities:

  • Develop and execute comprehensive campaign strategies that drive personalized engagement and maximize open rates.
  • Analyze data to propose optimal campaign solutions and design A/B testing frameworks to inform continuous optimization.
  • Collaborate with cross-functional teams to implement process improvements and lead transformation initiatives.
  • Contribute to the development of a culture of Test & Learn within the team, leveraging data-driven insights to inform campaign decisions.
  • Design and manage the implementation of new methods to increase audience engagement, reduce churn, and enhance overall customer experience.
  • Own all aspects of campaign trafficking, optimization, and troubleshooting, ensuring personalization, efficiency, and scalability.
  • Work closely with the CLM Transformation team to conduct regular split-testing on customer audiences, subject lines, landing pages, template designs, and messaging.
  • Document campaigns, including segmentation, audience targeting, A/B testing, and customer journey mapping.
  • Maintain up-to-date knowledge of customer mapping and movements as they transition into new brands and billing systems.

Requirements:

  • 5+ years of hands-on experience in customer campaign execution, preferably in a telco, bank, or subscription media company.
  • Proven experience with campaign platforms (Adobe Campaign, Unica, CIM, PEGA, SAS CI360, Salesforce Marketing Cloud).
  • Strong SQL skills and good understanding of relational database structure.
  • Analytically driven individual with a demonstrated record of using insights to improve customer experience and business outcomes.
  • Understanding of data-driven marketing, digital marketing, marketing analytics, and lead management.
  • Innovative character with a willingness to think outside the box in a pragmatic and systematic approach.
  • Excellent communication skills with the ability to work collaboratively and efficiently with different stakeholders.
  • Ability to manage conflicting priorities in an agile environment.

About Our Benefits:

  • A competitive salary range: $100,000 - $120,000 per annum.
  • Flexible hybrid work arrangement, allowing for a balance of remote and office work.
  • 'Stay Connected Mobile' – Access to a free mobile plan.
  • 'Stay Connected NBN' – Access to a free NBN 100 plan.
  • 'Your Leave' – An additional 4 days of leave to be used whenever you like – every year.
  • Access to TPG Learning Hub platform and internal development opportunities.
  • Access to Corporate Partner Discounts.

About Us:

TPG Telecom is a dynamic organization that values diversity and inclusivity. We believe in empowering our employees to bring their authentic selves to work and contribute to creating a culture of Test & Learn within the team. If you're passionate about making a meaningful impact and joining a supportive company that celebrates individuality, we encourage you to apply.

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