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Customer Experience Strategist

2 weeks ago

Byron Bay, Australia beBeeAutomation Full time $90,000 - $120,000

About the Role:

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We are seeking an experienced Marketing Automation Specialist to join our team. As a Marketing Automation Specialist, you will play a critical role in delivering outstanding customer experiences and driving increased revenue through smarter, data-driven segmentation and engagement.

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Key Responsibilities:

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  • Own and manage customer lifecycle journeys and email marketing automation programs using Salesforce Marketing Cloud Journey Builder.
  • Leverage Salesforce Marketing Cloud to deliver highly personalised, data-driven campaigns focused on loyalty, growth, and retention.
  • Create marketing automation programs within Salesforce Marketing Cloud Journey Builder and work with IT, operations, design, and content teams to create and improve journeys across both marketing-focused and transaction email programs.
  • Deliver and manage direct marketing campaigns using Salesforce Marketing Cloud and OneSignal to the subscriber database (email, SMS, push etc) and monitor, analyse, and report on campaign performance with structured A/B testing on a regular basis to improve BAU performance.
  • Create test scenarios for applications and enhancements ensuring functional requirements are met.
  • Implement subscriber segmentation enhancement and improvements, auditing and ensuring health of subscriber database.
  • Provide recommendations on improvement of data capture and system integrations to improve customer communications.
  • Meet KPIs and develop strategies to ensure the effectiveness and efficiency of marketing initiatives.
  • Demonstrate excellent attention to detail and strong project and time management skills to ensure all tasks are completed accurately and efficiently.
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Requirements:

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  • High level of expertise and hands-on experience with Salesforce Marketing Cloud to execute and manage campaigns effectively.
  • Tertiary qualifications in marketing or a relevant discipline.
  • Experience launching eDMs to a predefined subscriber list as well as new customer segmentation.
  • Experience with lifecycle review and implementation and/or implementing integrated solutions including other Salesforce Marketing Cloud technologies, cloud-based marketing solutions, and integration services.
  • Business and process analysis skills.
  • SQL, HTML, and CSS experience.
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About Us:

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We offer a competitive salary package, opportunities to learn, develop, and advance your career, a fun and casual working environment, staff travel discounts, employee assistance program, subsidised gym memberships, access to corporate fitness passport, regular social get-togethers, savings and discounts on groceries, electronics, and homewares, volunteer leave, and generous parental leave support program.