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Customer Experience Strategist
2 weeks ago
Our organisation seeks an accomplished Marketing Automation Specialist to spearhead the creation and execution of automated customer journeys and campaign programmes across consumer-facing communications and retention initiatives.
The successful candidate will be responsible for building and managing complex customer lifecycle journeys, leveraging Salesforce Marketing Cloud to deliver highly personalised, data-driven campaigns focused on loyalty, growth, and retention.
Key Responsibilities:- Own and manage customer lifecycle journeys and email marketing automation programs.
- Leverage Salesforce Marketing Cloud to deliver highly personalised, data-driven campaigns focused on loyalty, growth, and retention.
- Create marketing automation programs within Salesforce Marketing Cloud Journey Builder and work with IT, operations, design and content teams to create and improve journeys across both marketing focused and transaction email programs.
- Deliver and manage direct marketing campaigns using Salesforce Marketing Cloud and OneSignal to the subscriber database (email, sms, push etc), and monitor, analyse and report on campaign performance with structured A/B testing on a regular basis to improve BAU performance.
Key Skills and Qualifications:
- A high level of expertise and hands-on experience with Salesforce Marketing Cloud to execute and manage campaigns effectively.
- Tertiary qualifications in marketing or a relevant discipline.
- Experience launching eDMs to a predefined subscriber list as well as new customer segmentation.
- Experience with lifecycle review and implementation and/or implementing integrated solutions including other Salesforce Marketing Cloud technologies, cloud-based marketing solutions and integration services.
- Business and process analysis skills.
- SQL, HTML and CSS experience.
- Competitive salary package.
- Learn, develop and advance your career within our organisation.
- Fun, casual working environment where shoes are optional.
- Staff travel discounts.
- Employee Assistance Program.
- $1,040 per annum of subsidised gym memberships.
- Access to Corporate Fitness Passport.
- Regular social get togethers.
- Savings and discounts on groceries, electronics and homewares.
- Volunteer leave as part of giving back to the local community.
- Generous parental leave support program.
