Marketing Performance Specialist

5 days ago


Melbourne, Victoria, Australia beBeeAutomation Full time $90,000 - $120,000
Key Performance Marketing Role">The Key Performance Marketing role is a vital position within the organization, focusing on optimizing cross-channel marketing lifecycle campaigns to enhance customer experience post-booking. This involves managing and streamlining various marketing platforms, customer lifecycle management, or fast-paced client environments.">This ideal candidate will have experience working across marketing automation platforms, with a strong understanding of technical languages including HTML, CSS, Liquid, and SQL. They should be able to work effectively in teams and communicate complex ideas clearly.">Main Responsibilities:">
  • ">
  • Develop and execute post-booking customer lifecycle journeys using automated cross-channel campaigns across email, app push, and other channels.">
  • Create and modify template assets using HTML email templates as needed.">
  • Collaborate with stakeholders to implement end-to-end campaign strategies, ensuring segmentation, technical execution, reporting, and optimization are met.">
  • Act as an expert in marketing, working with digital, commercial systems, data teams, and IT to drive incremental revenue and operational improvements.">
  • Partner with Digital Analysts to measure and report on campaign performance, aiming to improve strategy and revenue generation continuously.">
  • Maintain systems and processes to ensure best practices and data integrity.">
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