Performance Marketing Specialist

1 day ago

Melbourne, Victoria, Australia Pony Express Full time

High growth business
- Industry leading platform
- Full funnel growth

CareAbout is Australia's leading home care placement service, offering a trusted, free platform for older Australians and their families to find quality home care providers. Operating across Melbourne, Sydney, Brisbane, Canberra, and Adelaide, CareAbout matches individuals with pre-screened providers based on specific needs, preferences, and location—ensuring transparency and affordability without hidden markups. With over 4,000 five-star customer reviews, CareAbout has earned an excellent reputation.

**The Role**

As CareAbout expands, the Performance Marketing Specialist will be at the heart of its customer acquisition strategy. This role is perfect for a results-driven, data-savvy individual passionate about leveraging digital channels—specifically paid search and social media advertising—to drive high-quality leads and improve conversions.

**Your Key Responsibilities**:

- Google Ads & Meta Ads Management: Lead the optimization of paid search and social campaigns to maximize ROI.
- Conversion Rate Optimization (CRO): Use A/B testing to optimize landing pages, ad copy, and offers to drive better conversion rates.
- Advanced Segmentation & Targeting: Develop personalized campaigns that engage and convert.
- Cross-Channel Synergy: Collaborate across PPC, SEO, and other marketing efforts to enhance customer acquisition and retention.
- Lead Nurturing: Optimize strategies to move customers from initial inquiry to provider sign-up.
- Analytics & Performance Reporting: Track key metrics using GA4, Looker Studio, and ad platform data to continuously improve performance.
- Budget Management: Oversee a substantial marketing budget of $380K monthly, with $300K allocated to paid search and social.

This role works alongside a Performance Marketing Specialist, SEO, Content Editor, and Digital Project Manager. An in-house data science team provides additional support.
- Highly experienced in Paid Search and Paid Social
- Proficient with marketing automation platforms like Ortto, Mailchimp, Klaviyo, or HubSpot.
- The ability to interpret data and provide insights-led reporting
- Results-driven, with a focus on A/B testing and continuous performance improvements.

**Why CareAbout?**
- Growth-Oriented Environment: Play a pivotal role in a tech-driven company that's scaling rapidly.
- Direct Impact: Help drive aggressive growth, contributing to significant revenue targets.
- Collaborative Culture: Work alongside a high-performing, data-focused marketing team.
- Make a Difference: Contribute to improving the lives of older Australians by connecting them with trusted care providers.
- Hybrid work environment: 2/3 days in a modern, open-plan Elsternwick office space
- $100-130k + super

**Interested?

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