Head of Marketing

2 days ago

Willoughby City Council, Australia Danone Full time
{"Job Title": "Head of Marketing", "Job Description": "About the Role

We are seeking a visionary leader to drive growth and develop high-performing brands at Danone. As Head of Marketing, you will be responsible for shaping and executing innovative brand and portfolio strategies, overseeing product development initiatives, and coaching and developing a high-performing team.

Key Responsibilities
  • Brand Planning, Strategy, and Positioning: Develop and implement comprehensive marketing strategies for multiple brands in the Early Life Nutrition (ELN) category, ensuring alignment with company goals, consumer insights, and growth opportunities.
  • Communication and Media Planning: Ensure excellence in execution of integrated communication strategies together with partner agencies, ensuring alignment with brand objectives, consumer insights, and media plans.
  • Portfolio and Innovation Strategy: Lead short- and long-term portfolio strategy and innovation, oversee pricing and promotional adjustments, supervise new product development, and influence stakeholders for business case approval and market placement.
  • Brand Performance Management: Develop growth plans based on market and consumer insights, monitor key performance metrics, adapt initiatives for optimization, and manage brands' P&L for profitable growth.
  • Commercial Business Partnering: Collaborate with sales and category heads to develop commercial strategies, understand retailer needs, secure NPD ranging, and leverage partnerships for sustainable growth.
  • Healthcare and Business Planning: Develop and implement healthcare-focused marketing strategies, collaborate with head of sales to drive priorities, assess initiatives, and support the scientific agenda for long-term brand growth.
  • P&L and Budget Management: Collaborate with leadership on budgeting and planning, monitor and adjust strategies, contribute to overall business P&L, define and oversee A&P spend, negotiate agency costs, and manage tenders for optimal spend and quality.
  • People Management & Talent Development: Manage and develop the Early Life Nutrition Marketing team, fostering motivation, retention, and succession, while participating in talent processes and mentoring across the business unit.
  • Leadership & Stakeholder Management: Represent Marketing within the leadership team, engage with regional and global internal stakeholders, engage with top management, lead cross-functional teams and external stakeholders, manage agency relationships, and present in key business forums.
About You

We are looking for a passionate marketeer who excels in coaching and guiding teams to success. You should have a proven record of driving growth and developing high-performing brands, with a strong experience in brand management in a managerial role within consumer, healthcare, or FMCG marketing.

You should have expertise in brand planning, positioning, strategy, execution, and portfolio management, as well as experience with managing multiple brands or portfolios, skilled in multi-channel communication strategies, and proficient in using research and data insights for decision-making.

You should also have a successful track record in brand turnaround and strategic portfolio management, and the ability to influence senior stakeholders and lead beyond the immediate scope.

About Danone

Danone is a global leader in the food and beverage industry, driven by a mission to bring health through food to as many people as possible. We operate across four business lines: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition.

We are proud to be a B Corp certified organization, reshaping the future of food, one delicious, nutritious product at a time. We value our Danoners and strive to make their experience exceptional by creating a positive and fulfilling environment for everyone.

We offer a high-performing, collaborative team culture, a diverse and inclusive work environment, personalized learning opportunities, a competitive total reward package, and performance-related incentives and annual reviews.

If you are a visionary leader with a proven record of driving growth and developing high-performing brands, we encourage you to apply for this exciting opportunity.

", "lang_code": "en-US"}

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