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Digital Marketing Strategist

2 months ago

Willoughby City Council, Australia Ella Bache Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our Head Office Marketing Team at Ella Bache. As a key member of our team, you will be responsible for developing and implementing our digital marketing strategy across all facets of the business, including Brand, Stores, E-commerce, and Education.

Key Responsibilities
  • Design, implement, and optimize an omnichannel strategy across paid media and digital touchpoints to drive business growth across all channels.
  • Manage and implement the annual digital plan for website design and functionality to ensure the consumer experience is best practice and achieves KPI's across the brand website, College, Franchise, Virtual Salons, and other digital initiatives.
  • Map and design digital journey strategies including acquisition and retargeting across digital channels for target audiences.
  • Plan and manage the omni-channel CRM calendar in line with national campaigns, content themes, online sales events, and tactical promotions to drive revenue and booking KPIs.
  • Test, measure, and analyze performance across all channels to optimize strategy and experience.
  • Act as a critical member of the digital project team, developing, implementing, and testing future strategic projects.
  • Develop a deep understanding of market, competitive positioning, and key business issues faced by customers and prospects to support strategy and messaging.
  • First point of contact for all digital support and troubleshooting.
  • Manage online inventory, merchandising, product uploads, samples forecasting, and ensure all necessary testing is done ahead of launch.
  • Lead and manage direct reports ensuring brand purpose, values, and strategic priorities are upheld.
  • Stay on top of trends and leading practices in omnichannel marketing to drive innovation and stakeholder enablement.
  • Own the entire customer journey through lifecycle to improve every aspect of the customer experience across all of our brand pillars.
Requirements
  • Digital marketing experience within luxury beauty, fashion accessories, or related industry is desirable.
  • Proven experience scaling across various digital channels.
  • Thirst for knowledge and a desire to pass it on to our consumers and internal staff.
  • Pro-active communicator with the ability to present & articulate complex technical concepts into business language.
  • Ability to strike the right balance between long-term strategy & ad-hoc daily pivots, based on immediate business needs.
  • Strong organizational and negotiation skills.
  • Attention to detail is a must.
  • Ability to work in a fast-paced retail environment.
  • Proficient in Adobe Creative Suite and Microsoft packages.
  • Excellent analytics and reporting skills including the use of APIs to generate data, Google Analytics, and GA4 experience.