Product Marketing Manager
1 day ago
We are seeking a highly skilled Product Marketing Manager to join our dynamic team at Thomson Reuters. In this critical role, you will be responsible for developing and executing comprehensive marketing strategies that effectively communicate the value of our products to target audiences.
Key Responsibilities- Develop and implement go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing Proposition, and other go-to-market enablement functions.
- Create product positioning and messaging that differentiates our products in the market.
- Develop sales enablement materials, including product collateral, presentations, and competitive analysis.
- Conduct market research to understand customer needs, market trends, and competitive landscape.
- Use insights to inform product development, pricing, marketing strategies, and campaigns to drive product awareness, demand generation, and customer engagement.
- Monitor and analyze campaign performance to optimize results and achieve KPIs.
- Create and deliver content for marketing channels, including leadership and events.
- Provide ongoing support to the sales team with training, tools, and resources.
- Gather feedback from the sales team to continuously improve product positioning and inform marketing efforts.
You're a fit for this role if you have:
- Minimum of 8 years of experience in product marketing, marketing, or sales, preferably in the technology or information industry.
- A bachelor's degree in marketing, business, or a field related to the target market.
- Exposure to the professional services sector preferred.
- Proven experience in developing and executing go-to-market strategies.
- Strong understanding of market research and competitive analysis.
- Excellent written and verbal communication skills, including the ability to create compelling product messaging.
- Strong project and matrix management capabilities.
- A creative thinker with a passion for innovation and continuous improvement.
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
- A hybrid work model that offers flexibility and work-life balance.
- Comprehensive benefit plans, including flexible vacation, mental health days off, and retirement savings.
- A globally recognized and award-winning reputation for equality, diversity, and inclusion.
- Opportunities for learning and development, including LinkedIn Learning access and internal talent marketplace.
- A purpose-driven work environment that helps uphold the rule of law, turn the wheels of commerce, and provide trusted information to people worldwide.
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