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Product Marketing Manager
2 months ago
About the Role:
We are seeking a highly skilled Product Marketing Manager to join our team at TikTok, focusing on Measurement Solutions in LATAM markets. As a key member of our product marketing team, you will be responsible for defining and executing the go-to-market strategy for our ever-evolving Measurement and Ad products.
Key Responsibilities:
- Develop and execute a comprehensive go-to-market strategy for Measurement Solutions in LATAM markets, in collaboration with cross-functional teams.
- Partner with sales teams to drive adoption and revenue growth, and work closely with technical and operations teams to monitor product performance.
- Represent the product in-market, demonstrating ownership of sales team understanding and acting as a conduit between market and HQ.
- Deeply understand the features of Measurement and Digital advertising products, and promote product operation plans focusing on revenue and performance.
- Monitor, research, and analyze market data by industry, identifying problems and opportunities.
- Collaborate with regional sales teams and client solution teams to identify market opportunities and client requirements.
- Act as the voice of the region in product, synthesizing market insights and collaborating with Product Managers and Global product marketing teams to identify solutions.
- Provide sales enablement and product training to ensure successful product adoption.
Requirements:
- Bachelor's degree or above in a relevant field.
- At least 3 years of experience in the digital advertising industry, with a focus on product marketing or product management.
- Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment.
- A commercial mindset with experience building business cases from market research and analysis.
- Proven track record of creating value through strategic product marketing, including developing GTM plans, activation strategies, and market research.
- Excellent written and verbal communication skills and fluency in English and Spanish.
Preferred Qualifications:
- 5 years of experience with digital marketing/ad-tech products in the measurement field.
- Marketing/Data Science experience.
- SQL, Data Visualization, and reporting experience.
- Intermediate Portuguese language skills.
