Market Research Strategist

24 hours ago

Chatswood, Australia beBeeInsights Full time $120,000 - $140,000
Job Description:

About Our Team:

We are a leading company dedicated to building year-round communities with shared passions and purpose, fostering continuous growth for businesses and individuals.

About The Role:

As an Insights Manager, you'll develop and implement a customer insights strategy for diverse industries. You'll conduct qualitative and quantitative research, analyze industry trends, and collaborate with cross-functional teams to optimize event performance and client satisfaction.

Responsibilities:
  • Providing qualitative and quantitative research for specific industries and markets, as well as existing and new customers
  • Leading the development and implementation of a comprehensive customer insights strategy tailored to the diverse industries we serve
  • Overseeing the collection and analysis of data from various sources with a focus on understanding industry-specific trends and preferences
  • Utilizing advanced analytics techniques to extract meaningful insights from event data and identify industry-specific trends
  • Collaborating closely with various functions to elevate relevant functional campaigns based on customer insights
  • Partnering with Directors to identify opportunities for innovation and improvement within each industry segment
  • Monitoring key performance indicators related to event satisfaction, attendee engagement, exhibitor ROI, and client retention
  • Staying abreast of industry trends and best practices in customer insights, event analytics, and experiential marketing
Requirements:
  • Possess a degree in Marketing, Business Administration, or related field; Master's not mandatory but highly considered
  • Be able to demonstrate a proven track record of successfully leading customer insights initiatives within diverse industry sectors
  • Have expertise in quantitative and qualitative research methodologies, statistical analysis, and data visualization techniques
  • Demonstrate a solid background in customer insights, market research, or analytics within the events industry.
  • Exhibit excellent strategic thinking and problem-solving skills
  • Have high-level communication skills for verbally and visually communicating insights to a variety of seniority levels
  • Possess skills in statistical and survey methodology, including advanced skills in quantitative analysis tools
  • Demonstrate commercial acumen and ability to navigate business priorities to identify corresponding research areas

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