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Head of Marketing
2 weeks ago
Ownership of the brand & marketing for 1 of Australia's iconic QSR Brands
- Newly imagined role where you will bring your creativity and lead from the front
- Really positive energised culture with a supportive working environment
**About Us**
Here at
**craveable brands.** we operate over 580 restaurants across 3 iconic Australian chicken brands: Red Rooster, Oporto, and Chicken Treat. Combined, our restaurants employ over 12,500 employees and serve over 1 million customers a week. Andwe’re growing
With a relentless focus on authentic, fresh, flavoursome Portuguese food coupled with a youthful, fun, and vibrant experience, Oporto has carved a unique place for itself in the Australian food industry.
The Oporto Marketing team drive the success through the strategic management, support, and implementation of marketing, product and channel strategies that underpin our ability to connect with our customers that are food fanatics like us.
**What will this opportunity have you doing?**
This exciting opportunity will be reporting into the CEO and will be a key role to drive the ambitious growth strategies for the brand. The Head of Marketing will lead, grow, and enable the marketing function to promote brand performance, customer experience, business profitability and further grow our competitive advantage. This is an exciting opportunity for someone who likes to lead from the front and take full ownership of brand performance.
You will focus your energy and own the overall marketing strategy and brand positioning across all aspects of the marketing mix (brand, menu, digital, customer experience) underpinned by clear customer insights). You’ll be our ultimate brand custodian with full accountability for the brand and market landscape.
The role is accountable for delivering Like for Like (L4L) and total sales performance, so the first cab of the rank will be to drive the 3-year business strategy with annual brand plans to set the overall direction for our Franchise Partners, Restaurants and Restaurant Support centre, while delivering commercial outcomes.
**The things that will see you be successful**:
- A high level of confidence in all things data and driving the research agenda whilst collaborating with shared services to uncover insights for future strategies
- Proven experience in digital marketing and a highly innovative approach.
- Accountability for owning the customer acquisition, growth, and retention strategies.
- Portfolio and channel management experience with tangible commercial results
- A great leadership style to support a very capable team.
- Cross-collaboration (comfort dealing with a broad range of stakeholders, external and internal).
- A high level of comfort in presenting and communicating with confidence
- Passionate about all things marketing and brand and can articulate what this means across all aspects of the business
- QSR, Food, FMCG would be good but not critical, but can drive a customer centric strategy forward.
**We offer**:
- Free food for your best foodie critic opinions
- Paid Good Deed days supporting your favourite charity
- Extra day of leave in your birthday month to celebrate
- Summer Working Hours so you can make the most of the warmer weather
- Flexible hybrid work model
- what works best for you and your team
- 18 weeks paid parental leave to reduce financial stress for new parents
- Career development portal just for you
- Discounted gym membership and health insurance
At
