Digital Marketing Strategist for CFC Growth
4 days ago
Coles Supply Chain is seeking a talented Senior Product Marketing Manager to lead the acquisition of new customers for our Customer Fulfillment Centre (CFC) offering. As a key member of our Digital team, you will design and execute targeted marketing campaigns to drive the growth of new active customers, supporting the overall order growth plan.
About the RoleIn this role, you will focus on penetrating new customer segments by postcode and leveraging data-driven insights to attract and engage new shoppers. You will play a pivotal role in optimising customer acquisition through tailored campaigns based on web analytics and customer insights, while also refining existing loyalty programs such as Coles Plus and Coles Saver.
You will be responsible for briefing the Marketing, Growth and Product teams to execute your Growth strategy. You will oversee and guide the end-to-end delivery of your strategy and continually optimise it to ensure its success.
This includes owning the targeting strategy, identifying best-fit customers and developing audiences to inform targeting efforts across Marketing, Product and CX. You will craft a compelling narrative to drive awareness and demand among your customers and partner with product and marketing teams to ensure new customer adoption via acquisition initiatives.
The ideal candidate will have 6+ years of product marketing experience, including launching products, driving user growth, enabling sales, marketing & support teams, conducting competitor analysis and market research. Experience operating within a retail/eCommerce environment is desirable.
We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures, abilities, sexual orientation and gender identities. For further information, visit our careers site.
Estimated Salary: AU$120,000 - AU$180,000 per annum
We offer a competitive salary package, flexible working arrangements, and opportunities for professional growth and development.
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