Digital Marketing Director

4 weeks ago


Blacktown City Council, Australia Bedding Co Full time
Job Title: Senior Marketing Manager / Head of Marketing

About Us: Bedding Co is a leading provider of luxury sleep solutions, delivering high-quality bedding and homewares to Australians since 2000.

Job Overview: We are seeking an experienced Senior Marketing Manager or Head of Marketing to lead our digital marketing efforts, driving brand presence and revenue growth through strategic initiatives.

Key Responsibilities:

  • Manage paid advertising campaigns across Meta, Instagram, and Google Ads to maximize ROI.
  • Develop and execute email marketing campaigns using Klaviyo, focusing on segmentation, personalization, and engagement.
  • Create engaging content for social media platforms, expanding our online presence and boosting engagement, reach, and follower growth.
  • Oversee SEO strategies to improve organic search rankings and drive traffic.
  • Develop and communicate creative marketing strategies aligned with sales objectives.

Requirements:

  • 5-10+ years of marketing experience with proven success in digital marketing campaign execution and revenue growth.
  • Expertise in content creation, social media management, and digital advertising.
  • Strong creative and copywriting skills, with a portfolio demonstrating past campaigns.
  • Proficiency in Google Analytics, CRM systems, and social media platforms.

What We Offer: A competitive salary, commensurate with experience and qualifications, and hybrid working options may be considered during the application process.



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