Digital Marketing Analyst

7 months ago

Melbourne City Centre, Australia Lendlease Full time

Do you want to grow your career in an organisation that will grow with you?_- Do you thrive in a fast-paced, ever-evolving environment and have a desire to make a real impact?_- Are you excited by a role that combines your analytical ability, with your passion for stakeholder engagement?_- Are you a Digital Marketer/Marketing Analyst who is ready to embark on an exciting journey with a business that leads with heart?_
- If you answered yes to the above, look no further. It’s time to unlock your future with Keyton_

The role

Your responsibilities will include:
- Diving into data with precision and purpose to uncover insights that drive marketing strategies;- Collaborating with cross-functional teams to understand business goals and translate them into data-driven marketing initiatives- Developing and implementing data tracking and analysis methodologies to measure the effectiveness of marketing campaigns- Using your analytical expertise to optimise marketing performance and enhance the customer experience- Setting up and managing analytics across platforms utilising tracking and tagging- Working closely with stakeholders within the business including the wider Marketing team and the leadership team to provide market insights across all channels- Supporting the technical requirements from business briefs through to implementation- Developing, managing, executing and optimising our business SEO strategy- Developing strong stakeholder relationships with our internal stakeholders and external agencies- Developing dashboards to support marketing teams with campaign and channel reporting for pre-campaign planning and post activity evaluation.

About you- Experience as a Marketing Analyst, managing business demands through reporting and analytics- Proven experience in reporting and analytics- Proficiency in data analysis tools and languages- Strong analytical mindset with an ability to translate data into actionable strategies- Website management, including setting up new accounts for our retirement villages (Google Analytics, GMB, social media etc)- Strong understanding of Google algorithms and SEO best practice as well as common SEO tools (SEMRush, ahrefs or comparable)- Experience working with and managing the Google Suite (Google Console, Google Analytics, Google My Business etc)- Strong stakeholder management skills- Having a proactive, positive and flexible approach- Ability to work autonomously and prioritise workflow to meet business demands.- Highly motivated to succeed in a growing digital space.

**Benefits**:
- Bonus scheme + competitive salary- Generous leave entitlements- Hybrid working environment- Career development and growth opportunities- Salary sacrificing, discounted health insurance, annual vaccinations and skin checks- Health & Wellbeing Program- Unmind mental wellbeing support program access- Training and working with a supportive and fun team- Community Day, Volunteer leave and purchased leave available

Grow your career at Keyton

With 76 villages and more than 17,000 residents nationally, Keyton (previously known as Lendlease Retirement Living), is one of Australia’s leading owners and operators of retirement living communities.

Leveraging over 30 years of experience, our teams work across the country in a variety of departments and business units who all have one thing in common: we all lead with heart, and we’re committed to creating caring and fun-filled retirement communities.

Join us in this exciting period of change, now as a standalone business, focusing on what works best for our people and customers whilst continuing to build our legacy as Keyton.

What do we do?

Our purpose is to create places where communities thrive not only for our customers but importantly for our employees.

We do this through creating safe, secure and connected independent living communities where residents have the choice and opportunity to pursue active and social lifestyles, close to essential amenities and services.

We may have a new name and brand, but we are not new to the sector. Keyton holds an ideal market position with an estimated growth from 13,500 to 20,000 retirement living residences. Join our team and support our growth as the nation’s premier creator, owner, and operator of vibrant purpose-built communities for independent seniors.

We are passionate about what we do - and we are always leading with heart.

Please note: The successful applicant must complete a Police Check & will be required to receive an annual flu vaccination between the months of April-October with supporting documentation prior to joining.

We embrace the value of a vibrant and diverse workforce and recognise that our people have different experiences and needs at different times. Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people and support their individual needs. Inclusion sets us all up for success.

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