Chief Marketing Strategist

9 hours ago


Council Of The City Of Sydney, Australia Fishbowl Full time
About the Role

Fishbowl, a pioneer in real food, seeks an experienced Chief Marketing Strategist to lead its marketing team and activities.

Job Overview

This is a strategic leadership position that requires a seasoned marketing professional with a proven track record of developing and executing successful marketing strategies.

The ideal candidate will excel in setting and achieving Objectives and Key Results (OKRs) to deliver measurable impact and drive brand awareness, customer engagement, and growth across all channels.

Responsibilities
  • Provide strategic direction to the marketing team, ensuring alignment with business objectives and OKRs.
  • Develop data-driven marketing strategies that leverage in-store, digital, and event channels to engage customers and drive growth.
  • Analyse marketing performance metrics and adjust strategies for continuous improvement in customer acquisition, engagement, and retention.
  • Foster strong relationships with other departments, including operations and customer service, to ensure cohesive brand execution.
Requirements
  • A Bachelor's degree in marketing, business, or a related field - MBA preferred.
  • 8+ years of marketing experience, with 5+ years in a senior leadership role, preferably in a fast-paced, multi-channel environment.
  • Experience in leading and developing high-performing teams.
Salary and Benefits

The estimated salary for this position is $120,000 - $180,000 per year, depending on experience and qualifications.



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