Senior Digital Marketing Strategist

2 weeks ago


City Of Launceston, Australia S2M Digital Full time
About the Role:
We are seeking a Senior Digital Marketing Strategist to lead our digital marketing efforts and drive growth through strategic planning and execution. The ideal candidate will have a strong analytical mindset and expertise in SEM, social media, display, and programmatic advertising.

Key Responsibilities:
Develop and implement comprehensive digital strategies, aligning them with broader business goals to boost customer acquisition and revenue. Oversee the execution and continuous refinement of digital campaigns, including A/B testing and performance analysis. Lead, mentor, and inspire a team of digital marketing specialists, fostering a culture of continuous learning and innovation. Establish KPIs, create detailed performance reports, and use data-driven insights to guide strategic decisions. Work closely with internal teams and external partners to ensure cohesive messaging across all campaigns. Manage digital budgets to maximize ROI and identify cost optimization opportunities.

Qualifications:
Bachelor's degree in Marketing, Business, or a related field. 6+ years of experience in digital marketing, with expertise in SEM, social media, display, and programmatic. Strong analytical skills and proficiency in tools like Google Analytics and Google Ads. Proven leadership, communication, and project management abilities. Experience managing large budgets in fast-paced environments. Preferred skills: e Commerce or direct-to-consumer marketing experience. Familiarity with Mar Tech stacks, CRM systems, and certifications in platforms like Google Ads or Meta Ads.

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