Retail Marketing Strategist

5 days ago

Cairns City, Queensland, Australia JLL Full time
About JLL

JLL is a global leader in the real estate and investment management industry, empowering its clients to shape a brighter future. With over 200 years of experience, we are committed to hiring talented individuals who share our passion for innovation and excellence.

Job Overview

We are currently seeking an experienced Retail Marketing Strategist to join our team at Smithfield Shopping Centre in Cairns, Queensland. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing plans to drive footfall, enhance customer engagement, and increase customer loyalty.

Responsibilities
  • Develop and execute marketing strategies, campaigns, and initiatives to promote the shopping centre's brand image and customer experience.
  • Collaborate with tenants, contractors, and internal teams to support their marketing initiatives and ensure brand consistency.
  • Manage and leverage digital marketing channels, including social media platforms, website, email marketing, and digital advertising.
  • Plan and execute engaging events, promotions, and activations to attract shoppers and increase dwell time.
  • Conduct market research and analysis to identify trends, stay ahead of competition, and optimise marketing efforts.
  • Create and manage the marketing budget effectively.
  • Measure and analyse the effectiveness of marketing campaigns and make data-driven recommendations for improvement.
Requirements
  • Minimum 3 years of experience in marketing, preferably in the retail or shopping centre industry.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Strong understanding of digital marketing strategies, social media platforms, and content creation.
  • Proven ability to develop and implement successful marketing campaigns and initiatives.
  • Excellent project management and organisational skills, with the ability to handle multiple priorities simultaneously.
  • Experience in event management and coordination is a plus.
  • Proficiency in using marketing analytics tools to measure campaign performance.
  • Creative mindset and ability to think outside the box for innovative marketing ideas.
  • Strong communication and interpersonal skills to collaborate and build relationships with tenants, stakeholders, and team members.
What We Offer

We offer a competitive salary range of $85,000 - $110,000 per annum, depending on experience. You'll also enjoy a dynamic and inclusive work environment, opportunities for professional growth and development, and a chance to work with a global leader in the real estate and investment management industry.

We're an equal opportunity employer and welcome applications from diverse candidates. If you're passionate about marketing and eager to take on new challenges, please apply by quoting job reference number AFREQ376792.

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