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Digital Marketing Expert for Net-Zero Solutions
1 month ago
Join Shell Energy, a leading Australian energy retailer, in its pursuit of a net-zero world. As a B2B Digital Marketing Specialist, you will play a vital role in supporting the development and optimization of digital marketing channels to increase awareness and drive consideration for Shell Energy.
Key Responsibilities:- Digital Channel Development: Collaborate with internal stakeholders to design, develop, and maintain all digital marketing channels, including websites, social media, and email campaigns.
- Campaign Execution: Plan, create, execute, and analyze end-to-end digital marketing campaigns to achieve business objectives.
- Performance Optimization: Use Google Analytics and other analytics tools to measure campaign performance, identify areas for improvement, and optimize digital acquisition and communication channels.
The ideal candidate will have experience in digital marketing, website content management, social media publishing, marketing automation, and digital analytics tools. A Bachelor's degree in Marketing, Technology, Communications, or a related field is preferred.
Requirements:- Experience: Proven track record in digital marketing, with a focus on website development, optimization, and maintenance.
- Skillset: Proficiency in Google Analytics, website CMS platforms (Contentful), marketing automation platforms (Marketo), social media publishing and monitoring tools (Sprinklr & LinkedIn), and Adobe Photoshop.
