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Head of Loyalty Program

2 months ago

Mulgrave, Victoria, Australia Kmart Full time
Head of Loyalty

Drive the development and execution of a unified loyalty strategy across Kmart and Target, leveraging shared data for targeted promotions and customer engagement.

  • Develop loyalty programs to support customer lifecycle efforts, working closely with the 1:1 marketing team.
  • Utilise data insights to inform customer communication strategies, focusing on retention and attraction.
  • Lead a lean team, collaborate with cross-functional teams, and engage senior stakeholders to co-create effective loyalty experiences.

Key Responsibilities:

  • Drive loyalty engagement for Kmart and Target by increasing sales from loyalty customers, boosting OnePass active members, and improving customer engagement.
  • Collaborate with Flybuys, OnePass, and other partners to leverage shared data for targeted, incentivised promotions, supporting both proactive and reactive marketing campaigns.

Requirements:

  • A customer-centric approach with significant proven success in loyalty programs and marketing.
  • Strong stakeholder management and negotiation skills to drive collaboration across teams.
  • A commercial mindset with experience managing substantial budgets and delivering high ROI.
  • Leadership abilities to shape strategy and inspire a high-performing team.

Benefits:

  • Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
  • A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks.
  • A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products.
  • Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers.