Head of Loyalty

**Brighter Futures Start Here**

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.

With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. Join our team in our unwavering promise to make everyday living brighter by providing great value products at the best prices for Australian and New Zealand families.

As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

**Join the team**

As the Head of Loyalty, you will drive the development and execution of a unified loyalty strategy across Kmart and Target. Working closely with key partners like OnePass and Flybuys, and collaborating with internal senior stakeholders, you’ll be at the forefront of creating a compelling loyalty program that engages our customers, maximizes value, and boosts lifetime customer loyalty.

**What you’ll do**:

- Drive loyalty engagement for Kmart and Target by increasing sales from loyalty customers, boosting OnePass active members, and improving customer engagement.
- Collaborate with Flybuys, OnePass, and other partners to leverage shared data for targeted, incentivised promotions, supporting both proactive and reactive marketing campaigns.
- Develop loyalty programs to support customer lifecycle efforts, working closely with the 1:1 marketing team.
- Utilise data insights to inform customer communication strategies, focusing on retention and attraction.
- Lead a lean team, collaborate with cross-functional teams, and engage senior stakeholders to co-create effective loyalty experiences.

**Why This Role?**

This is a high-impact, career-defining role where you’ll step up and take on the challenge of leading two major brands under one loyalty strategy. It’s a unique opportunity to build something from the ground up, bringing your strategic vision to life in a complex and dynamic environment.

**To be successful in this team you will have**:

- A customer-centric approach with significant proven success in loyalty programs and marketing
- Strong stakeholder management and negotiation skills to drive collaboration across teams
- A commercial mindset with experience managing substantial budgets and delivering high ROI
- Leadership abilities to shape strategy and inspire a high-performing team
- Ability to navigate and unify two iconic brands with distinct customer bases into one cohesive loyalty program

This is your chance to lead, innovate, and make your mark in an enterprise-level role that will shape the future of loyalty at Kmart and Target.

**Benefits we’ll offer you**:
- Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy, spending 60% of your week in our National Office- A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks- A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products- Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health - with over 60 suppliers- We want you to feel rewarded for your commitment and hard work that's why everyone gets the opportunity to participate in a bonus program- Free onsite parking when you’re required to come into the office- We offer inclusive parental leave, a family room and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances- A dynamic learning and support program- Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor- In-house café that serves breakfast, lunch and includes a collaborative space to work in- A reflection room that can be used for prayer, meditation, or time for you- A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes- Regular product sample sales with loads of discounted items to purchase- Wesfarmers is Kmart’s parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement- Great career opportunities across the broader Wesfarmers Group

**We’re here to make everyday living brighter**

From humble beginnings in Burwood East, Victoria, in 1969, we’re now an essential part of 300 communities, and proud of it From bedding to apparel to kitchenware and beyond. We’re designing and creating the products people reach for every day. In-store, online, or Click & Collect - getting the products we love into the hands of happy customers is what we aim to do best. From the remote outback to coastal towns and big cities, and everywhere in-between. We’re progressive in our p