Head of 1:1 Marketing

2 weeks ago

Mulgrave, Australia Kmart Full time

**Brighter Futures Start Here**

As Australia and New Zealand's biggest and most loved retailer, we’ve been brightening up everyday life for families for over 50 years. At our stores, distribution centres, and offices in Australia and New Zealand. All around the globe. Our diverse and inclusive 47,000 strong team come together for a common cause. Giving families easy access to our on-trend products and incredibly low prices - it’s the heart of everything we do.

As a leader in the retail market, we’re optimistic about our future and yours. We’re relentless in our pursuit for results, but changing at a rapid rate, giving you challenging work that you’ll be proud of. We celebrate your uniqueness and individuality. Because at Kmart it’s not just what you do, it’s who you are that makes every day living brighter.

**Join the team**

We're seeking a dynamic Head of 1:1 Marketing to revolutionize our direct marketing program. This pivotal role will shape the future of customer engagement, contributing not only to immediate sales but also driving long-term value through digital innovation, omni-channel strategies, and enhanced customer retention.

**What you’ll be doing**:- Optimize current direct marketing activities while envisioning and implementing a roadmap for new digital marketing and CRM capabilities, transforming how Kmart connects with its customers.- Bring together and lead a team of loyalty, direct marketing, and martech experts, and work cross functionally to drive revenue growth, strong returns, and substantial value for loyalty members.- Protect and enhance our customer database asset.- Collaborate with product and technology teams to integrate digital product, martech and personalisation enhancements into business-as-usual operations, ensuring continuous improvement in direct marketing capabilities.- Take a leadership role in advancing Kmart's personalization capabilities beyond direct marketing channels, ensuring a seamless and market-leading customer experience.- Accountable for the Kmart direct marketing P&L, co-managing martech capex under transformation projects or other initiatives- Increase customer engagement including frequency, category awareness, extend customer lifetime value and omni-channel penetration.- Exceed partner (OnePass) KPIs.

**To be successful in this team you will have**:
- 10 years hands-on experience in 1:1 direct response marketing, including P&L ownership (contribution to sales), CRM, and ideally loyalty programs.- Demonstrated leadership in driving revenue growth and strong returns through direct marketing initiatives.- Expertise in developing and implementing strategies for growing digital direct marketing and CRM capabilities.- Strong team leadership skills, including the ability to build and grow new teams, work cross-functionally and guide experts and specialists to execute impactful marketing activities.- Collaborative mindset to work seamlessly with cross-functional senior leaders.

**Benefits we’ll offer you**:
- Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.- A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks.- A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products.- Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health - with over 60 suppliers- We want you to feel rewarded for your commitment and hard work that's why everyone gets the opportunity to participate in a bonus program.- Free onsite parking when you're required to come into the office.- We offer inclusive parental leave and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances.- A dynamic learning and support program.- Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor.- In-house café that serves breakfast, lunch and includes a collaborative space to work in.- Reflection room, space for prayer, meditation, or time for yourself.- Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.- Regular product sample sales with tonnes of discounted items to purchase.- Wesfarmers is Kmart's parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement.- Great career opportunities across the broader Wesfarmers Group.

**We’re here to make everyday living brighter**

From humble beginnings in Burwood East, Victoria, in 1969, we’re now an essential part of 300 communities, and proud of it From bedding to apparel to kitchenware and beyond. We’re designing and creating the products people reach for every day.

In-store, online, or Click & Collect - getting the products we love into the hands of happy customers is what we aim to do best. From th

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