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Energy Category Growth Strategist

1 month ago

Sydney, New South Wales, Australia Red Bull Full time

As a seasoned professional in the FMCG industry, you have a unique opportunity to join Red Bull as an Energy Category Growth Strategist.

About Us

Red Bull is a global leader in the energy drink market, known for its innovative products and dynamic work environment. We are passionate about empowering our employees to grow and develop their skills, while driving business results.

Our ideal candidate will possess excellent analytical skills, with the ability to draw meaningful insights from data. You will have a strong background in category management, with experience working with 3rd party data platforms such as Circana, Nielsen, and Euromonitor.

The Role

We are seeking a highly motivated and results-driven individual to lead our Energy Category growth strategies across Asia Pacific. As an Energy Category Growth Strategist, you will be responsible for developing and maintaining a detailed monthly reporting and dashboard suite, analyzing available data to identify trends and opportunities, and collaborating with regional teams to drive aligned category growth strategies.

You will also support markets in collating best practice examples, refine conceptual selling capabilities, and facilitate training programs. Additionally, you will review and assist markets in developing relevant Consumer Activation Programs, optimize POSM / VISIT items, and provide ongoing evaluation of Red Bull and competitor promotion and pricing strategies.

Requirements
  • Minimum 2+ years' experience within FMCG
  • Excellent analytical skills with an ability to draw conclusions from data
  • Advanced Excel and strong PowerPoint skills
  • Previous experience with 3rd party data platforms Circana, Nielsen, Euromonitor etc preferred
  • Strong planning and project management competencies with an ability to multi-task and prioritise
What We Offer

We offer a competitive salary of $80,000 - $110,000 per annum, depending on experience, plus benefits including health insurance, retirement plan, and paid time off. This role offers 20-30% travel requirements, providing opportunities to explore new markets and collaborate with international teams.

If you are a driven and analytical professional looking for a challenging role in a fast-paced industry, we encourage you to apply. Please submit your resume and cover letter to [insert email].