Digital Content Strategist

3 weeks ago


Sydney, New South Wales, Australia THE ICONIC Full time
About the Role

We are seeking a talented Digital Content Strategist to join our team at THE ICONIC, one of the leading fashion e-commerce companies in Australia. As a Digital Content Strategist, you will play a key role in creating high-quality, SEO-optimized content that drives organic traffic and boosts search engine rankings.

Your primary responsibility will be to produce clean, keyword-optimized SEO content for brand, category, and bespoke landing pages across THE ICONIC's catalogue. You will also be responsible for editing and uploading content into THE ICONIC's CMS, ensuring accurate population of metadata and hyperlinking as required.

You will work closely with internal stakeholders to enhance the quality and consistency of our SEO content. Additionally, you will track and analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs, making data-driven decisions to improve SEO outcomes.



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