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Digital Journey Optimisation Lead

2 months ago

Sydney, New South Wales, Australia CommBank Full time
About the Role

We are seeking an experienced Digital Journey Optimisation Lead to join our Customer Engagement and Communications Crew at CommBank. As a key member of our team, you will be responsible for leading a team of Digital Optimisation Managers and driving results through detailed understanding of web analytics and customer insights.

Key Responsibilities
  • Lead and develop a team of Digital Optimisation Managers, creating a high-performance culture that promotes developing the craft, sharing best practices, and a curious mindset.
  • Provide expert advice and recommendations to Crew Lead & Product Owner on complex business issues, leveraging your experience and industry knowledge to guide decision-making.
  • Participate in quarterly business planning cycles, working with the Product Owner to support prioritisation of the backlog and set delivery expectations.
  • Drive results and performance metrics through detailed understanding of web analytics and customer insights.
  • Partner with stakeholders to provide thought leadership and guidance on journey optimisation best practices.
Requirements
  • Proven experience leading a team and exceptional stakeholder/supplier engagement skills.
  • Strong analytical and financial acumen, with experience using Adobe Analytics or similar applications.
  • Hands-on experience with conversion optimisation platforms, such as Adobe Target and Adobe Audience Manager.
  • Exposure and understanding of digital marketing, CRM, and omni-channel contact strategies.
  • Strong structured problem-solving skills and demonstrated experimentation experience.
About Us

CommBank is a leading financial institution committed to providing exceptional customer experiences. Our teams have a collaborative focus, and we are looking for individuals who share our passion for delivering world-class digital experiences.