Digital Marketing Expert

1 day ago

Sydney, New South Wales, Australia LION Digital Full time

Job Description:

LION Digital is seeking a highly skilled Digital Marketing Expert to join our Search team, focusing on the tactical execution and optimisation of paid media activity.

The ideal candidate will leverage their skills and experience to enhance campaign performance, ensuring optimal ROI through continuous improvements and innovation in the channel.

About the Role:

  • This role requires minimum 3 years of experience in performance marketing, managing budgets $3k - $20k+ per month, ideally in ecommerce, SaaS or Marketplaces.
  • A working knowledge of the Google Marketing Platform, including Search Ads 360 (SA360), Display & Video 360 (DV360), and Google Tag Manager (GTM) is desirable.
  • Analytical skills, with familiarity in using tools like Google Analytics and SEMrush for data analysis and reporting, are essential.
  • Solid communication and interpersonal skills for effective cross-team collaboration are required.
  • A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully, is necessary.

Responsibilities:

  • Develop and implement effective digital marketing strategies to drive business growth.
  • Manage and optimise large-scale paid search campaigns to ensure maximum ROI.
  • Collaborate with cross-functional teams to identify opportunities and develop solutions.
  • Analyse data and provide actionable insights to inform marketing decisions.
  • Stay up-to-date with industry trends and best practices to continuously improve performance.

What We Offer:

  • A competitive salary of $80,000 - $120,000 per year, depending on experience.
  • A dynamic and supportive work environment.

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