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Digital Optimisation Specialist

1 month ago

Sydney, New South Wales, Australia COLONIAL FIRST STATE Full time
About the Role

At Colonial First State, we're seeking a skilled Digital Optimisation Specialist to join our Digital & Customer Experience team. As a key member of our team, you'll play a crucial role in implementing our Martech strategy, driving digital customer journeys, and delivering exceptional experiences for our members and advisors.

Key Responsibilities:

  • Develop and deploy end-to-end omni-channel campaigns using Adobe Journey Optimiser and Adobe Experience Platform.
  • Lead A/B testing and multivariate testing to refine digital experiences using Adobe Journey Optimiser, Adobe Target, and Adobe Customer Journey Analytics.
  • Collaborate with designers and developers to deliver best-in-class customer experiences.
  • Support the team in building digital campaign reports, providing actionable insights to improve results.

Requirements:

  • Proven experience in CRM marketing, campaign delivery, and automation tools such as Adobe Journey Optimiser/Adobe Campaign.
  • Strong analytical and financial acumen, with experience in Adobe Customer Journey Analytics or similar applications.
  • Experience with conversion optimisation platforms, email marketing, AB testing, and optimisation.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

About Us:

At Colonial First State, we're committed to creating a thriving environment where individuals can flourish. We believe in celebrating uniqueness, championing individuality, and supporting a diverse and inclusive workforce.