Senior Digital Optimisation Manager

3 weeks ago


Sydney, New South Wales, Australia The Drive Group Full time
Job Title: Senior Digital Optimisation Manager

We are seeking a highly experienced Senior Digital Optimisation Manager to lead our CRO initiatives and drive business growth.

The ideal candidate will have a deep understanding of e-commerce metrics, user behaviour, and email marketing, with a strong track record of improving email flow performance.

Key Responsibilities:

  • Develop and oversee the CRO strategy, aligning it with the company's digital marketing goals.
  • Identify key opportunities for conversion rate improvements across all digital and email channels.

Requirements:

  • Minimum 7 years of experience in conversion rate optimisation, with at least 5 years in a senior CRO role.
  • Proven experience in an e-commerce environment, with a deep understanding of e-commerce metrics, user behaviour, and email marketing.
  • Hands-on experience with Klaviyo and a strong track record of improving email flow performance.
  • Proficiency in A/B testing, multivariate testing, and data analytics.
  • Strong understanding of CRO tools like Hotjar, Optimizely, Google Analytics, and similar platforms.

This role is based in Sydney and operates an onsite 5-day work model.



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