Loyalty Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeRetention Full time $150,000 - $180,000
Customer Retention Manager Role

Mable is a leading healthtech platform in Australia, committed to creating lasting positive change across the care and support sector.

This role is a key position within Mable's team, responsible for designing, leading, and optimising customer loyalty and retention strategies.

  • Develop and execute a data-driven loyalty strategy to maximise customer retention and lifetime value.
  • Lead the launch and continuous evolution of Mable's loyalty offering, ensuring it meets customer needs and drives business outcomes.
  • Use insights from customer behaviour and programme performance to optimise strategies, boost engagement, and improve ROI.
  • Partner with marketing, product, operations, and analytics teams to seamlessly embed loyalty initiatives across every customer touchpoint.
  • Drive innovation through personalisation and automation, creating tailored experiences that strengthen customer connections.
  • Oversee loyalty partnerships and vendors, ensuring strong collaboration and programme effectiveness.
  • Develop initiatives that grow engagement, increase repeat bookings, and build brand affinity.
  • Own cross-channel marketing automation, including Email, SMS, Push, and In-app, to deliver consistent, impactful messaging.
  • Stay ahead of martech trends and loyalty best practices to keep Mable at the cutting edge.

Key Responsibilities:

  • 8+ years experience in loyalty, CRM, or retention marketing, with a proven ability to deliver impact.
  • Strong analytical mindset – confident turning data into actionable strategies and measurable outcomes.
  • Hands-on experience with loyalty platforms, CRM tools, and marketing automation (Braze experience highly regarded).
  • Proven success in designing and executing customer engagement and retention initiatives.
  • Excellent project management and collaboration skills, able to influence and work effectively across teams.
  • Detail-oriented communicator, skilled in stakeholder management and relationship building.
  • Strong organisational and time management skills, able to manage competing priorities in a fast-paced environment.
  • Passionate about tech and motivated by making a real impact on people's lives.
  • Salesforce experience is desirable but not essential.

We Offer:

  • Learn from industry experts, experienced leaders, and on-the-job opportunities.
  • 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
  • Hybrid workplace, balancing time in the office with remote work.
  • One extra paid leave day per quarter for what makes you happy.
  • Acknowledge a significant day your way with family and friends.
  • Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

At Mable, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.

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