Growing Brand Awareness and Orders Through Strategic Content Marketing

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Content Marketing Specialist Role

As a Content Marketing Specialist, you will play a key role in driving results at a rapid pace by developing and executing strategic content marketing plans across various channels. With over a year of experience under our belt, we are looking for someone who has expertise in driving growth through organic content and campaigns.

About the Team

Our team is passionate about creating engaging content that resonates with our audience. We're committed to making a positive impact on pet-parents' lives while lightening their load.

Key Responsibilities:
  • Own and optimize our organic content strategy across social, SEO, email, and CRM platforms
  • Lead the planning and execution of marketing campaigns that build brand awareness and drive orders
  • Collaborate with agencies on content creation, viral social moments, and SEO growth initiatives
  • Manage and scale CRM programs (we use Klaviyo) to deliver smarter customer journeys and always-on campaigns
Requirements:
  • 4+ years of experience in digital marketing with hands-on expertise across content, social, and CRM
  • Experience managing and growing organic social channels from setting strategy to execution
  • Confidence using CRM platforms (Klaviyo a plus) and an obsession with email automation, A/B testing, and optimization
  • A data-driven approach to content – tracking engagement, orders, and traffic, not just likes
  • Strong grasp of SEO best practices and experience using AI, plus human touch to supercharge content creation
Why Work with Us?
  • A unique opportunity to help build a brand from scratch
  • Chance to work in a fast-paced environment where ideas are heard and actioned
  • Flexible working arrangements, supportive team culture, and pet-friendly office space located in South Yarra

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