Chief Brand Ambassador

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $140,000 - $160,000
Marketing Visionary

The role of Marketing Visionary is a high-level position that requires an experienced marketing leader to shape and execute the marketing strategy for a luxury brand. The ideal candidate will have a proven track record of designing and delivering strategies that grow brand equity, prompted awareness, and consideration while delivering commercial outcomes.

This is an exciting opportunity for a leader who can drive business growth through innovative marketing initiatives and strategic partnerships.

Key Responsibilities:

  • Develop and own the brand strategy, aligning with business objectives while elevating customer relevance and competitive differentiation
  • Champion the brand story, ensuring creative, content, and marketing initiatives reflect the brand's purpose and connect emotionally with customers
  • Translate customer insights and market intelligence into strategies that drive awareness, consideration, and preference
  • Lead the seasonal and long-term marketing calendar, ensuring campaigns are integrated across all channels with clarity of message and commercial impact
  • Build and execute customer acquisition and retention strategies in partnership with Digital, CRM, and Loyalty teams
  • Shape and embed the brand's unique point of view in sustainability, community, and cultural partnerships
  • Establish and nurture long-term external partnerships (media, cultural, creative) that strengthen brand equity and customer reach
  • Direct content strategy for all brand channels (social, digital, in-store, media, PR)
  • Ensure campaigns deliver cohesive storytelling and consistent execution across every platform
  • Lead, inspire, and grow a high-performing marketing and creative team, providing clear vision, coaching, and development pathways.

Requirements:

  • 10+ years' experience in senior marketing leadership roles, ideally in luxury, premium retail, or brand-driven consumer industries
  • Proven ability to design and deliver strategies that grow brand equity, prompted awareness, and consideration while delivering commercial outcomes
  • Strong experience in brand storytelling, PR, partnerships, content, and creative leadership
  • Demonstrated track record of building high-performing teams and developing talent
  • Deep understanding of customer behaviour and market trends
  • Strategic and creative thinker with strong commercial acumen
  • Exceptional communication and influencing skills, able to inspire teams and stakeholders

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