Email Marketing Strategist

5 days ago


Sydney, New South Wales, Australia Optimum Consulting Full time

Optimum Consulting is seeking an experienced Email Marketing Specialist to join our team. This role will be based in Sydney CBD and involves working with eCRM best practices, front-end web development, and responsive email design.

About the Role

This 1-year fixed term position offers a unique opportunity to work in a hybrid environment and lead the way in email best practices. As an integral part of our digital team, you will be responsible for producing, proofing, testing, and troubleshooting dynamic HTML emails, ensuring they meet brand and current code standards.

Responsibilities
  • Email Reboot & Optimization: Clean the email backlog, implement strategies to streamline and automate production.
  • Growth Hacking: Identify and execute growth-driven strategies for email channels.
  • Best Practice Leadership: Deliver a roadmap for evolving eCRM, leading by example.
  • Operational Efficiency: Optimize current email processes and map a pathway to an upgraded eCRM tech stack.
Requirements
  • Self-Starter: Be the go-to expert for end-to-end email production.
  • Technical Proficiency: Experience with eCRM and web production across desktop and mobile environments.
  • Team Player: Adaptable and comfortable working through ambiguity.
  • Leadership: Act as the single point of engagement and Subject Matter Expert (SME).
  • Strategic Thinker: Balance hands-on work with big-picture insights to drive best practices.
Scope of Work
  • Center of Excellence: Build and develop best practices for email operations.
  • Workflow Management: Oversee end-to-end email production, from briefing to build to performance analysis.
  • Optimization & Strategy: Design and execute strategies to enhance the eCRM, supporting business goals.

The estimated salary for this position is $120,000 - $150,000 per annum, depending on experience.



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