Digital Growth Specialist

2 days ago

Melbourne, Victoria, Australia beBeeDigitalGrowth Full time $80,000 - $100,000
Job Title: Digital Growth Specialist

We are seeking a highly skilled Digital Growth Specialist to lead our demand generation initiatives in the mid-market segment. This role involves designing and executing high-impact campaigns to connect with small and medium enterprise buyers where they already learn and engage.

The ideal candidate will have a deep understanding of SaaS sales cycles and SME buyer behavior, particularly in Australia and New Zealand, with ability to scale globally.

About the Role:
  • Lead community-led demand generation initiatives for continued growth in the mid-market segment.
  • Design and execute high-impact campaigns to connect with small and medium enterprise buyers.
  • Collaborate closely with sales, product marketing, and digital team to localize content, generate demand, and drive qualified pipeline for SME business.
Key Responsibilities:
  • Community Engagement: Monitor and contribute to discussions on LinkedIn, Reddit, G2, and other online communities; share content, answer questions, spark engagement.
  • Content Creation & Localization: Create new content with relevance to SME buyers; adapt global content (blogs, videos, carousels) to APAC context.
  • Go-to-Market Strategy Execution: Collaborate with product marketing to develop and execute go-to-market strategies tailored to the SME segment.
  • SEO & Content Strategy Alignment: Collaborate with global marketing team on content strategies and create regional content that supports organic growth and aligns with keyword strategies.
  • Paid Campaigns: Execute digital ads and campaigns aimed at SMEs.
  • Analytics & Reporting: Track UTMs, attribution, conversion rates, and performance metrics; share insights with the global demand team.
  • Review Platform Management: Oversee WorkJam's presence on G2 and other review platforms; drive review collection to maintain strong ratings.
  • Competitive Intelligence: Monitor competitor activities and positioning in the SME space.
  • Sales Collaboration: Work regularly with the APAC sales and business development team for lead transfer, qualification, and feedback to refine outreach and messaging.
  • Customer Journey Optimization: Map and optimize the SME customer journey from awareness to conversion.
  • Persona Development: Refine and maintain detailed buyer personas for SME decision-makers.
Requirements:
  • Bachelor's degree in marketing, communications, business administration, or a related field. Master's degree in marketing or digital strategy is a plus.
  • 3–5 years of experience in B2B demand generation, growth marketing, or community marketing.
  • Deep understanding of SaaS sales cycles and SME buyer behavior, particularly in Australia and New Zealand, with ability to scale globally.
  • Proven success in driving pipeline through Reddit, LinkedIn, reviews sites, and niche online communities.
  • Strong content creation skills, including short-form video, memes, and carousel formats.
  • Excellent written and verbal communication skills.
  • Strong analytical mindset with experience in performance tracking and reporting.
  • Ability to work cross-functionally with Sales, Product, and Digital teams and to work independently with a team in North America.
  • Tech-savvy with experience using a full stack of marketing tools such as Google Analytics, Semrush, Pardot, LinkedIn Campaign Manager, Reddit Ads, Canva, and Figma.
What We Offer:
  • A high-growth global organization with operations in North America, Europe, and Australia.
  • A flexible work environment that supports a healthy work/life balance.
  • The opportunity to collaborate with sales, product marketing, and the digital team.

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