Ambitious Digital Growth Specialist

7 days ago

Melbourne, Victoria, Australia beBeeGrowth Full time $120,000 - $170,000
About the Role

We are seeking an experienced Digital Growth Specialist to drive ambitious goals, including a 30% year-on-year increase in marketing-sourced revenue. You will play a key role in refining demand generation strategies, improving lead quality, and driving innovative acquisition and content initiatives.

  • Lead the development of awareness, demand generation, and nurture programs, ensuring alignment with growth goals.
  • Own and optimise AEO/SEO, CRO, and SEM, focusing on scaling funnel growth while keeping costs low.
  • Refine our lead nurturing strategy and attribution model to improve conversions using our tech stack (HubSpot, Salesforce, and Outreach).
  • Manage and own Plexus's HubSpot and conversational AI instance, ensuring campaigns and processes scale with our growth.
  • Develop thought leadership and persona-based content marketing that drives demand.
  • Track and measure campaign effectiveness and marketing performance, using data to make informed decisions.
  • Improve our lead hand-off process, giving SDRs better insights to boost sales accepted leads and opportunities by 20%+. Enhance our self-registration funnel for Promotion Wizard, contributing to 30% of its revenue.
Your Background

You are an experienced Digital Growth Specialist with 8+ years in B2B marketing, ideally in SaaS, tech, or legal/financial tech. You've built and executed digital-first marketing strategies that drive real results, and you know what best-in-class demand generation looks like.

  • This role is a mix of strategy and execution, requiring you to be highly organised, adaptable, and a strong communicator. Bonus points if you have Hubspot and Salesforce experience.

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