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Digital Relationship Builder

2 weeks ago

Melbourne, Victoria, Australia beBeeCustomerEngagement Full time $90,000 - $110,000
Customer Engagement Strategist

We are seeking a highly skilled Customer Engagement Strategist to drive customer relationships, retention, and lifetime value.

This individual will be responsible for designing and executing automated customer journeys across digital channels.

This role is at the heart of our customer engagement strategy, using insight, creativity, and technical expertise to build personalised, timely, and relevant communications across digital channels.

  • Design and optimise automated campaigns (email, SMS, in-app, etc.) that guide customers through lifecycle touchpoints including welcome, retention, win-back, and beyond.
  • Translate marketing and customer segment strategies into actionable programs that deepen engagement, increase retention, and deliver measurable outcomes.
  • Contribute to the mapping of customer journeys, identifying friction points, and using automation to deliver seamless, consistent, and relevant digital experiences.
  • Collaborate with internal teams to ensure loyalty and automation programs are aligned, integrated, and on-brand.
  • Evaluate performance metrics like open rates, retention, and customer lifetime value, sharing insights and making data-driven recommendations for optimisation.
About this role
  • This is an exciting opportunity for a talented professional to join our team and make a significant impact on our customer engagement strategy.
  • The ideal candidate will have excellent analytical, communication, and project management skills.
  • This role requires strong technical expertise, particularly in marketing automation platforms.
Key responsibilities
  • Design and execute automated customer journeys across digital channels.
  • Analyse and evaluate performance metrics to inform future strategy.
  • Develop and implement actionable programs to deepen customer engagement.
  • Collaborate with internal teams to align and integrate loyalty and automation programs.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 3+ years of experience in marketing automation, customer journey mapping, or similar field.
  • Excellent analytical, communication, and project management skills.