Digital Marketing Strategist

4 weeks ago

Macquarie Park, Australia Talenza Full time
About the Role:

This is a unique opportunity to join Talenza as a Digital Marketing Manager, where you will be responsible for designing and developing digital marketing strategies to drive engagement with our app.

As a key member of our marketing team, you will work closely with cross-functional teams to create campaigns that cut through the noise and continuously improve customer engagement.

Key Responsibilities:

  • Develop and deliver marketing strategies to drive engagement within the app user base.
  • Optimize campaign performance across all channels, focusing on response rates, conversion, and ROI.
  • Build strong brand advocacy and foster positive sentiment through engaging creative content.
  • Collaborate with cross-functional teams (including product, creative, and brand) to deliver cohesive marketing efforts.
  • Manage agency and vendor relationships to ensure effective project and campaign delivery.
  • Lead and inspire a small team, focusing on capability development and growth.

What We're Looking For:

  • Must have experience developing content for apps and familiarity with platforms like Airship (or similar).
  • Extensive experience in campaign management, with a solid background in handling complex data and collaborating with analysts.
  • Strong stakeholder management skills, with the ability to work under tight deadlines and within budget.
  • Experience leading teams and delivering successful campaigns across paid and owned channels.
  • Excellent organizational, analytical, and communication skills.
  • A forward-thinking, resilient individual who thrives in a fast-paced environment.

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