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Ecommerce Category Strategist
3 weeks ago
PepsiCo, a leading FMCG company, is seeking a highly skilled Category Manager to drive business growth and excellence.
The ideal candidate will develop and implement eCategory strategies tailored to each retailer's digital ecosystem, focusing on digital shelf management, assortment optimization, and shopper conversion enhancement.
This strategic role involves:
- Developing and implementing data-driven eCategory strategies to boost category leadership and online sales
- Collaborating with key retail partners to shape assortment recommendations and optimize product placement across channels
- Identifying growth drivers and opportunities to improve category penetration and shopper conversion online
- Leading performance reviews and category updates with key stakeholders
Responsibilities also include staying informed of emerging eCommerce trends, shopper behaviors, and retailer platform updates to inform strategic decisions.
Key skills for this role include 3-5 years' experience in Category Management, Digital Marketing, eCommerce, or Retail, combined with strong analytical skills and the ability to translate insights into actionable strategies.
Ultimately, the successful candidate will be responsible for driving business growth, optimizing category performance, and enhancing shopper experiences.
