Category Manager

**Overview**

**Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.**

**At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.**

To continue our success, we currently have an exciting opportunity for a Category Manager - eCommerce. This role is pivotal in driving category leadership, digital shelf excellence, and conversion-led initiatives that outpace market growth. You’ll own the Perfect Digital Shelf strategy and champion execution that elevates visibility, relevance, and conversion across digital touchpoints.

**For you**:

- Competitive benefits package:

- 12% annual bonus
- 20k car allowance p.a.
- Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
- Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)
- Lease Plan
- Health & Wellness programs:

- Discounted private health insurance
- Financial coaching
- Counselling sessions
- Flu vaccinations
- Skin checks
- Professional development programs
- Global career opportunities

**Responsibilities**

**Key Responsibilities**:
**Category Strategy & Execution**
- Develop and implement eCategory strategies tailored to each retailer’s digital ecosystem (eGrocery, pure play, and rapid delivery)
- Shape assortment and placement recommendations across all active categories and channels leverage data and insights
- Identify growth drivers to improve category penetration and shopper conversion online
- Lead performance reviews and category updates with key retail partners
- Stay informed of emerging eCommerce trends, shopper behaviours, and retailer platform updates
- Monitor competitor activity and market trends to inform agile category tactics

**Digital Shelf Optimization**
- Drive execution of the Perfect Digital Shelf framework across platforms
- Monitor and optimize digital shelf metrics: visibility, availability, content health, and search performance
- Identify and implement action plans to improve discoverability and conversion
- Audit and improve digital shelf performance using scorecards and benchmarking tools

**Data & Analytics**
- Analyse data from platforms like Profitero, Data Impact, and Syndigo to uncover opportunities and threats
- Leverage digital shelf analytics and demand forecasting tools to anticipate seasonal and trend-driven shifts
- Share actionable eCommerce insights to inform Omni-Channel category recommendations

**Cross-Functional Collaboration**
- Partner with cross functional teams to ensure consistency between in-store and online execution
- Work with internal teams to ensure accurate syndication and data quality via PIM and eCommerce platforms
- Stay informed of emerging eCommerce trends, shopper behaviors, and retailer platform updates and present back to senior leaders within the organization.

**Qualifications**

**About you**:
Education, qualifications and training
- Tertiary qualification in marketing / commerce economics / business (or equivalent)

Essential Experience / Job Knowledge
- 3-5 years’ experience in Category Management, Digital Marketing, eCommerce, or Retail.
- Consumer-First and Category-First mindset with strong analytical skills with the ability to translate insights into actionable strategies.
- Preferable experience with Digital Shelf and retail analytics tools (e.g., Profitero, Data Impact, Edge, NielsenIQ).
- Understanding of PIM systems and product data syndication is a plus.
- Excellent communication and stakeholder management skills.
- Commercial acumen and a passion for delivering growth in the online retail space.

Preferable Experience / Job Knowledge
- Experience with syndicated research shopper data sources (eg. Shopper Intelligence)
- Strong experience in activating analytical insights and research with internal stakeholders & customers for tangible commercial results

**About us**:
Join us and work with iconic brands like Doritos, Gatorade, Pepsi Max, Smith’s Chips, Red Rock Deli, Twisties, Quaker Oats, and Bluebird NZ.
- Recognised as a Top Employer in Australia and New Zealand for the past 4 years
- Family Friendly Certification (AU)
- Australian Disability Network Member

PepsiCo is dedicated to sustainability with initiatives like EV chargers, net-zero energy efficiency, hydro trucks, and net-zero water usage. We foster innovation and empower employees to make a meaningful impact through Pep+ (PepsiCo Positive). Join us to shape the future of food and beverages with a focus on sustainability.

PepsiCo’s hiring process:

- Interview(s) and skills evaluation
- Online Assessment process
- Background checks