Business Development Lead

4 days ago

Melbourne, Victoria, Australia beBeeGrowth Full time $180,000 - $220,000
Customer Connections Leadership Role

Bupa seeks a seasoned professional to lead a program connecting Health Insurance customers with expanding Health Services, driving growth and deepening customer relationships. This strategic role focuses on customer engagement, loyalty, and enterprise growth.


The program aims to reward loyalty, strengthen engagement, and operationalise enterprise growth initiatives. The role is accountable for operational and technical management of the customer referral program and leads the Customer Connections team, responsible for building referral partnerships across the ecosystem and delivering sales growth through strong partner and channel relationships.


Key Responsibilities
  • Lead engagement across Health Insurance and Health Services, accountable for delivering enterprise customer growth metrics including referrals, care touchpoints, NPS, and operationalisation of growth initiatives aligned to the company's strategic ambition.
  • Drive product confidence and member retention by embedding key proof points across frontline teams, enabling them to identify customer growth opportunities and deliver initiatives that strengthen connected experiences and long-term loyalty.
  • Manage a team of Referral Partnership Managers to operationalise programs through communications, frontline training, reporting, quality assurance, vendor management, and customer resolutions.
  • Foster internal and external relationships essential to the effective operation of the Life Rewards platform and One Bupa Referral program, including loyalty platforms, third-party vendors, senior leaders, frontline leadership, marketing, operational teams, and technology partners.
  • Ensure referral and loyalty propositions evolve in line with competitor activity, regulatory changes, customer needs, and market developments to remain relevant, competitive, and fit-for-purpose.

Requirements
  • Tertiary qualifications in business, marketing or related disciplines preferred.
  • Minimum 8 years senior level management experience with a track-record of delivering effective solutions in a large and complex organisation.
  • Direct experience in leading the development and implementation of strategies to deliver commercial outcomes.
  • Ability to solve complex problems and develop solutions in consultation with others, including expert professionals.
  • Significant market knowledge and experience in consumer behaviour and trends.
  • Demonstrated passion for the customer is essential.

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