Product Marketing Director for Frozen Food
2 weeks ago
About the Role
We are seeking a Product Marketing Director to lead the strategic direction and execution of our frozen food portfolio. As a key member of our team, you will be responsible for developing and implementing marketing strategies that align with sales and profit objectives.
Key Responsibilities:
- Develop and implement portfolio and marketing strategies to drive profitable growth and market leadership.
- Oversee the full marketing mix, from product innovation to pricing and promotional campaigns, ensuring seamless execution across teams.
- Collaborate with internal teams to ensure effective execution of marketing initiatives, driving business results through data-driven insights.
- Lead the creative development of advertising, packaging, and promotional materials, leveraging consumer trends and market research.
- Monitor brand health and performance metrics, using actionable insights to inform strategic decisions and drive continuous improvement.
What You Bring:
To succeed in this role, you will need:
- A solid background in FMCG experience, with expertise in brand and portfolio management.
- Strong knowledge of NPD, particularly within frozen food categories.
- Excellent project management skills, with the ability to drive projects from ideation to execution.
- Proactive, hands-on approach with exceptional communication and leadership abilities.
- High emotional intelligence, capable of fostering collaboration and driving results.
- Commercially savvy, with a focus on growth and strategic differentiation.
Benefits
You will enjoy a competitive salary, a flexible working environment, and opportunities for professional growth within a forward-thinking team. This is an exciting opportunity to join a leading food company and make a real impact on our business.
An estimated salary for this role is $120,000 - $180,000 per year, depending on experience.
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