Performance Marketing Manager

1 week ago


Sydney, New South Wales, Australia Real Time Full time
About the Role

We are seeking a highly skilled Performance Marketing Manager to join our Growth Marketing team at Real Time. As a key member of our team, you will be responsible for driving customer acquisition through performance marketing channels.

Key Responsibilities
  • Campaign Execution and Optimization: Develop and execute performance marketing strategies to drive customer acquisition, including planning, building, and optimizing campaigns.
  • Channel Management: Manage budgets across acquisition channels to optimize spend and drive performance.
  • Test and Learn Framework: Lead the development and implementation of a test and learn framework to inform performance marketing strategies.
  • Partnerships and Collaboration: Collaborate with channel partners (Meta, Google, TikTok) and external partners (Smartly.io) to ensure best practices and leverage the latest tools.
  • App Measurement and Deep Linking: Utilize Branch for app measurement and deep linking to accurately track and attribute user actions across mobile platforms.
Requirements
  • Experience: 5+ years of experience in performance marketing, with a proven track record leading budgets efficiently and cost-effectively.
  • Domain Expertise: Deep domain expertise in Meta, Snapchat, TikTok, and Google App Campaigns.
  • Data-Driven Decision Making: A data-driven decision-making process with a keen eye for identifying key performance drivers.
  • Creative Strategy and Development: Experience in creative strategy and development for performance marketing.
  • Mobile App Measurement: A bonus Any experience with mobile app measurement (SKANetwork, attribution, incrementality).
What We Offer

As a Performance Marketing Manager at Real Time, you will have the opportunity to work with a globally recognized brand and contribute to the growth and success of our business.


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