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Performance Marketing Manager
2 months ago
We are seeking a highly skilled and experienced Performance Marketing Manager to join our team at Zip Pay. As a key member of our marketing department, you will be responsible for driving growth and customer acquisition through digital channels.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies to drive customer acquisition and revenue growth.
- Manage and optimize paid advertising campaigns across multiple channels, including Google Ads, Meta Ads, and SEO.
- Collaborate with cross-functional teams to leverage data and insights to identify and prioritize growth opportunities and lead generation.
- Own top of funnel acquisition volume and contribute heavily on experimentation and optimization opportunities.
- Drive continuous improvements in messaging, creative, and channel to increase conversion.
- Analyze, monitor, and report on campaign performance, identifying trends and managing budget allocations to optimize for marketing spend and conversion.
- Conceive and execute innovative experiments and campaigns, delivering and applying data-driven, analytically rigorous insights and recommendations to enhance performance.
- Work closely with our Web Team to build and deploy Zip's SEO strategy to drive organic web traffic.
- Collaborate with Product, Data, and the wider Marketing team to create, prioritize, and execute growth experiments to optimize for marketing spend and conversion, and down the track revenue generation opportunities.
- 5+ years in performance marketing, with a proven track record of success in customer acquisition.
- Experience in driving growth through digital, affiliate, and social channels.
- Strong quantitative analytical skills and keen eye for metrics.
- Ability to think high-level and craft long-term strategies, but also get your hands dirty to execute and optimize campaigns on a day-to-day basis.
- Demonstrated experience working within a test and learn environment; solid understanding of how to design and implement testing frameworks, report on results, optimize, and iterate.
- Previous experience in Fin-tech, Financial Services, and/or App-based company preferred, not essential.
- Strong stakeholder management skills with the ability to proactively anticipate business needs and areas of opportunity and experience consulting with and advising key business stakeholders (including senior leaders).
- Previous experience in managing a dedicated budget and proactively updating stakeholders on tracking and performance to target.
- A dynamic and fast-paced work environment with opportunities to learn and grow.
- A competitive salary and benefits package.
- The opportunity to work with a talented and passionate team.
- A collaborative and supportive work environment.
- Professional development opportunities.
