Digital Marketing Specialist Sydney
5 days ago
Orchard Marketing Pty. is a leading digital marketing agency that is part of the Enero Group. We are committed to fostering a diverse and inclusive work environment, and we encourage applicants from all backgrounds to apply.
This role is open to both part-time and full-time applicants. Please indicate your preference in your application.
About the OpportunityAs a Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns across various platforms. You will work closely with the Orchard Strategy team to drive data-informed decisions and achieve business results through digital marketing efforts.
Key Responsibilities- Conduct paid search budget planning and feasibility reviews for prospective clients.
- Carry out keyword research, ad copywriting, and ad creative optimization to maximize campaign performance.
- Monitor, analyze, and report on key performance metrics, including click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and other relevant KPIs.
- Manage and communicate key differences by attribution models.
- Utilize website analytics tools, such as Google Analytics, to track user behavior, identify trends, and optimize website performance.
- Collaborate with cross-functional teams, including creative, content, and web development, to align paid search efforts with overall marketing objectives.
- Understand the capabilities offered by SQL database platforms and be willing to learn these technologies if relevant.
- Expertise in Google Sheets/Excel.
- A solutions mindset, able to think critically and respond at pace.
- An ability to work effectively with a wide set of stakeholders, with solid communication skills, while also willing to work independently or directly with clients.
We offer a fun and dynamic work environment, with a focus on a healthy work-life balance. We are committed to our employees' career development and offer a range of training and education opportunities.
We work with a diverse range of clients, including leading international and Australian brands. Our team is passionate about using creativity and technology to drive business results and achieve better outcomes.
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