Digital Marketing Specialist Sydney

5 days ago


Sydney, New South Wales, Australia Orchard Marketing Pty. Full time
About the Role

Orchard Marketing Pty. is a leading digital marketing agency that is part of the Enero Group. We are committed to fostering a diverse and inclusive work environment, and we encourage applicants from all backgrounds to apply.

This role is open to both part-time and full-time applicants. Please indicate your preference in your application.

About the Opportunity

As a Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns across various platforms. You will work closely with the Orchard Strategy team to drive data-informed decisions and achieve business results through digital marketing efforts.

Key Responsibilities
  • Conduct paid search budget planning and feasibility reviews for prospective clients.
  • Carry out keyword research, ad copywriting, and ad creative optimization to maximize campaign performance.
  • Monitor, analyze, and report on key performance metrics, including click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and other relevant KPIs.
  • Manage and communicate key differences by attribution models.
  • Utilize website analytics tools, such as Google Analytics, to track user behavior, identify trends, and optimize website performance.
  • Collaborate with cross-functional teams, including creative, content, and web development, to align paid search efforts with overall marketing objectives.
  • Understand the capabilities offered by SQL database platforms and be willing to learn these technologies if relevant.
Requirements
  • Expertise in Google Sheets/Excel.
  • A solutions mindset, able to think critically and respond at pace.
  • An ability to work effectively with a wide set of stakeholders, with solid communication skills, while also willing to work independently or directly with clients.
About Orchard Marketing Pty.

We offer a fun and dynamic work environment, with a focus on a healthy work-life balance. We are committed to our employees' career development and offer a range of training and education opportunities.

We work with a diverse range of clients, including leading international and Australian brands. Our team is passionate about using creativity and technology to drive business results and achieve better outcomes.



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