Performance Marketing Manager

6 days ago

Sydney, New South Wales, Australia Crypto Recruit Full time
About Us

Crypto Recruit is a rapidly growing company in the cryptocurrency industry, with a clear product-market fit and a globally distributed user base. We have launched offices in various locations and have aggressive expansion plans to build a category-defining company.

The Role

We are looking for a talented and ambitious Performance Marketing Manager to join our team and help us grow. As a Performance Marketing Manager, you will be responsible for creating and managing relationships with partners we engage with for paid marketing.

Responsibilities
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
  • Perform daily account management of pay per click accounts on Google Ad Words, Yahoo, Bing, and other search platforms for a variety of clients.
  • Maintain a documented system of SEM policies and procedures.
  • Keep pace with search engine and PPC industry trends and developments.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Ensure that all reporting and client interaction is completed as scheduled.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Ability to structure campaigns with relevance and precise targeting.
  • Manage paid search marketing campaigns with Google Ads, Facebook, and other paid media outlets.
  • Manage end-to-end digital media campaigns and discover new opportunities for paid advertisement.
  • Oversee and manage all digital campaign budgets, KPIs, ROI, traffic, and analyze trends to determine campaign success.
  • Optimize the performance of existing marketing campaigns.
  • Work diligently to multiply our ROI from ongoing efforts.
  • Have a passion for data.
  • Track and analyze sales, marketing, and conversion rate data in spreadsheets.
  • Keep up to date with new marketing strategies and promotional outlets.
  • When in doubt, be willing to launch a new marketing campaign.
About You

You are an experienced Performance Marketing Manager with 3+ years of experience leading in account management or social media agency or a similar marketing role ideally in a fast-paced start-up environment. You have a complete and thorough understanding of Google re-marketing, a desire to help others succeed, and up-to-date knowledge of the latest trends and best practices in paid search and paid social media.

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