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2 weeks ago
The successful candidate will lead the development and execution of acquisition campaigns that generate new leads and build qualified pipeline across key industry segments. This role is responsible for driving prospect progression through early to mid-funnel stages – from awareness through to engagement, MQL and sales-ready.
Key Responsibilities:- Plan and manage the end-to-end delivery of acquisition-focused marketing campaigns across paid, inbound, and digital channels.
- Translate campaign objectives into executable tactics and clear briefs – aligning stakeholders on timing, target audience, and campaign flow.
- Activate campaign assets through appropriate channels in collaboration with media and content partners.
- Coordinate with Industry Marketing Lead and Sales teams to ensure campaign readiness, effective lead handover, and alignment on qualification criteria.
- Strong campaign planning and execution capability, with a focus on top and mid-funnel performance.
- Collaborative and highly organised, with strong stakeholder management and project coordination skills.
- Commercially aware and motivated by growth, pipeline contribution and sales enablement.
- Familiarity with digital acquisition channels (e.g. LinkedIn, Google Ads), inbound tactics, and lead conversion best practices.
- Working knowledge of CRM and marketing automation platforms (Salesforce preferred).
- A day off for your birthday.
- Additional 4 days of leave each year.
- ReadyTecher Awards each quarter with the chance to win flights and accommodation.
- Hybrid work, with in-house baristas.
- Paid parental leave.
- Volunteer leave.
The company is committed to ensuring a safe and secure working environment for all employees and in compliance with Australian regulations. If selected for this role, you will be required to complete a comprehensive police check and an Australian working rights check.
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