Acquisition Campaign Specialist

5 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Junior Marketing Manager Role

 

This is a key team member of the acquisition marketing team and plays an important role in driving success within the bank. Reporting to the Marketing Manager and working across our four bank brands, you will be responsible for the performance and acquisition campaign delivery, offer development and targets of each of the banks brands.

The successful applicant will have experience in the delivery of acquisition marketing campaigns, experience working with media and creative agency partners, experience reporting on campaign activity and an ability to develop and deliver optimisations throughout the duration of the campaign. They will also have a sense of ownership and pride in their performance and its impact on TMBL's success.

 

Campaign Delivery
  • Working with the Marketing Managers to develop PIT (project initiation templates) for internal budget and strategic approval.
  • MAPPING out measurement plan on how we will track the performance of approved campaigns, working with media agency to provide weekly updates and optimization plans.
  • Briefing agencies on campaign activity and managing the creative approval process.
  • Executing regulatory communications and content across brands and channels including but not limited to rate changes, T&Cs and Fees and Charges changes to staff and members.
  • Forecast, monitor and report on digital acquisition performance.
Stakeholder Management
  • Establish a shared purpose and common goals and builds relationships with peers and engages stakeholders in campaigns as appropriate.
  • Establish strong working relationships with key internal stakeholders e.g. product, sales, marketing, regs, design and more.
  • Key stakeholder / contact point for Sales and Product Managers on acquisition marketing activity for all products
Financial Management
  • Manages acquisition campaign budgets and effectiveness of marketing spend so the activity is within the budget/resources allocated and approved.
  • Prepare forecasts as required.
  • Processes campaign related invoices.
  • Responsibility for reconciliation, reporting and monitoring campaign budget.

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